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Measure web user experience 1 click at a time
To build a great site, it’s important to gather feedback from actual users. Usability Testing allows you to track how users navigate the live site by giving you the ability to assign a task and track subsequent behavior.
Usability Testing enables you to determine how well your site meets users' needs and how it compares to your competition. Reports are available real-time and provide valuable data findings. Gain insights into such questions as:
- Why do visitors visit my site?
- Do they find what they came to look for?
- Are visitors able to complete specific tasks on my site?
- How much time do they spend on each page?
- How do they navigate the site?
- What are the strengths and weaknesses of my site?
- What do visitors find appealing about my competitors site?
- What are the demographics of my site visitors?
Usability Testing Applications
- Gain insights into your competitors’ sites
- Test prototype sites
- Pre-test new web pages and site designs
- Compare navigation methods for different web sites
- Compare site usability experiences for different customer segments
- Identify potential obstacles to task completion
Usability Testing Case Studies
Read the following case studies:
- Multinational technology corporation conducts usability study to validate site redesign
- Leading electronics company gathers actionable information for strategic marketing decisions
- Major medical device company creates optional online consumer experience
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Approach
Usability Testing