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Obama v. Clinton v. McCain v. Huckabee v. Paul
The Internet is the premier source of information both for product related research and content. With politics in the forefront in this election year, more and more Americans are now relying on the Internet for political news. This leads us to an important question: How are the 2008 presidential candidates making use of this dependence on the Web for political information?
This report examines five leading presidential candidates’ websites to find out if the perception of the candidate and alignment with the candidate on specific issues changes after visitors evaluate the website. It answers some interesting questions such as:
- Is the candidate’s website helping or hurting their campaign?
- Does the website change perception of the candidate?
- How easy or difficult is it to find the candidates position on the website?
- Are the websites clearly communicating their message?
- Who is expected to be the next president?
Highlights
- BarackObama.com is the most visited of the five leading presidential candidate sites
- Healthcare is the most important issue followed by Tax & Spending
- Barack Obama, Mike Huckabee and Ron Paul websites found to be clearer and informative on specific issues than Hillary Clinton and John McCain sites
- Clinton and McCain sites found to be “wordy” and “unclear”
- Obama, Huckabee and Paul all found much more favorable after site visit as compared to Clinton and McCain
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About RelevantView:
RelevantView is a leading provider of Web-based market research solutions, serving market research firms, advertising agencies, Website design firms, usability professionals and Website owners around the world. RelevantView’s research expertise is an outgrowth of its work with a broad spectrum of agencies and market research companies, including GfK NOP, BBDO, MTV, T.Rowe Price, HP, Human Factors International, Greenfield Online, Survey Sampling International, and e-Rewards. RelevantView's proprietary ActiveSandbox® Server-Based Web User Tracking Technology enables simultaneous collection of qualitative, quantitative and behavioral feedback online supporting Website usability and concept testing.
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