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Test marketing concepts online and boost ROI
Concept testing predicts the success of new products early on and can help guide development. RelevantView’s ActiveSandbox® technology allows you to track opinions as expressed through behavior.
Understand how your customers react to concepts as they click on features of interest, while they are simultaneously tracked on time to decision. Testing can include control concepts to serve as benchmarks and can work with both monadic and non-monadic designs.
RelevantView technology enables you to evaluate the effectiveness of textual and visual communications on products, packaging, web sites, story boards, catalog covers and print ads. Get answers to such business-critical questions as:
- Which concept(s) do consumers prefer?
- What features of my new product are most appealing and least appealing to consumers?
- What are the perceived pros and cons?
- Should I move ahead with the winning concept?
- Which market should I be in?
- What is the likelihood of people purchasing or recommending my product?
- How should my product be positioned relative to competing products or technologies?
Concept Testing Applications
- Test prototype pages and designs
- Assess catalog covers and layouts
- Gather immediate feedback on print advertisements
- Evaluate new product and package designs
- Identify market potential of differing concepts
- Evaluate new product features
Concept Testing Case Studies
Read the following case studies:
- Fortune 10 company pre-tests print ads to influence purchase behavior
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Approach
Concept Testing