Card sort is a powerful technique for assessing how users group concepts, attributes and information together. It is a simple, reliable and inexpensive method for gathering user input. Card Sort is also a valuable replacement for ranking tasks, which respondents generally find tedious and difficult.

Using the RelevantView technology respondents can drag and drop text, symbols, diagrams, and images, grouping items into categories. Elements to be sorted, such as concepts, brands, text, images, or attributes, are grouped in one area. A second area contains pre-labeled categories into which the elements are dragged and dropped.

During the process elements can be rearranged and moved until the user is satisfied with the final sorting solution. Following the Card Sort exercise, the user can be probed further using standard questions in the survey related to why elements belong in certain groups.

• What elements are considered to be highest quality, most important, most believable, and most expensive?
• Do certain segments tend to group elements similarly?
• Which elements are consistently ranked high?
• How similar or different are the needs of the users?

• Radically improve concept, text, and graphic ranking
• Display lengthy attribute lists in a user-friendly format
• Perform several sorts in a short period of time