Credibility. The success of every business rests on that one word.

Nowhere is this more true than in the Online Market Research industry, where your credibility is your stock and trade. With the rapid growth of web-based research it has become increasingly difficult to maintain high quality panels as panelists have become savvy survey takers. The claim of high-quality online panel is frequently cited, but rarely audited by an independent third party.

In this climate of uncertainty, market research clients who depend on data as a critical component in marketing plans and sales strategies want assurance that the results they’re paying for are based on data from unique, quality respondents.

Historically, panel companies have relied on cookies and related technologies to identify Suspect Respondents’ computers and either block or flag them. But—as more and more users learn how to remove cookies from their systems—the use of cookies has proven unreliable, often leading to overstatement of unique respondent counts and understatement of duplication.

How can you provide absolute assurance that your data is untainted by Suspect Respondents?

RelevantID™ has gone above and beyond cookies to create a sophisticated, next-generation approach to assuring and certifying that the data you collect is high-quality, reliable and free of Suspect Respondents, including Duplicates, Speedsters, Heavy Responders (Hyperactive), Geo-IP violations and Repeat Offenders. It is a marketing research service that provides reliable, high quality and credible marketing research data and results.

Types of Services Offered:

• Deduping: RelevantID’s digital fingerprinting technology gathers a large number of data points from the respondent’s computer and assigns a relative weight to each data point. Any data points that personally identify respondents are not collected. Respondents can be deduped at the survey level, panel level or across a "small universe". Deduping can be done when the respondent first signs up or at the start of a survey.
• Respondent Quality Assessment (RQA): RelevantID can improve the quality of your data by cleaning out respondents who do not spend enough time on a specific question or across the entire survey. RelevantID can optionally grab a screenshot of each question the respondent saw and also provide pattern matching.
• Redirect Detection & Protection: RelevantID can detect if the respondents are being redirected to unauthorized domains and prevent this redirection from happening.
• Custom Solution: In addition to the services mentioned above, the technology can be configured to accommodate your needs.

Why Turn to RelevantID?

• Technology provided by an independent third-party that has no panel of it’s own.
• Services include both watermarking and digital fingerprinting of respondents.
• Technology can be custom configured to accommodate your needs.
• Unlike competitors, assessment and reporting process is a closed system.
• Simple pricing; dependant on services, not volume.
• Technology has been in use and proven.
• Flexible deployment options.

Contact us for more information about RelevantID.